TÖST is a sparkling beverage crafted to offer the complexity of a fine wine without the alcohol. Designed for celebrations, quiet nights in, and everything in between, it’s become a favorite among those seeking a buzz-free way to raise a glass.
TÖST’s distinctive appeal lies in the care its creators and team members put into everything from flavor profile to label design. Made with healthy, natural ingredients like elderberry, white tea, ginger, white cranberry, and agave, TÖST is lightly sweet, effortlessly balanced, refreshingly dry, and low in calories. It provides a satisfying drinking experience whether enjoyed straight from a chilled bottle or mixed into a cocktail.
Shortly after TÖST launched, a cultural shift began sweeping through Millennials and Gen Z—generations which, according to recent studies, are consuming less alcohol than their parents and grandparents. TÖST entered the zeitgeist at the perfect moment, offering an alternative that resonated with health-conscious consumers seeking a social alternative to alcohol that they could feel good about drinking.
At the helm of the company today is CEO Brooks Addington, steering the company from its headquarters in Manchester, Vermont. Under Addington’s guidance, TÖST has become a frontrunner among non-alcoholic adult beverages, carving out a unique identity that stands proudly on its own as a new category of beverage.
At first available exclusively in bottles, TÖST expanded their range at the beginning of this year, introducing convenient canned versions of their two flagship flavors: TÖST Original and TÖST Rosé. This addition allows consumers the flexibility to tailor their beverage choices to their lifestyle—whether savoring a can nightly over the week or opening a bottle for a dinner gathering. Today, consumers can TÖST the moment in bars, arenas, restaurants, or at home from 750ml bottles, four-packs of single-serve 250ml bottles, or sleek 12-packs of 8.4-ounce slim cans.
The company is not stopping their forward momentum at new drink containers though; TÖST will unveil a much-anticipated third flavor this summer, promising another bright and refreshing addition to their lineup.
TÖST’s values are rooted in inclusion and community, so it’s no surprise that they have practiced those values both within and outside of their retail operations.
“We believe every child deserves a chance to learn, grow, and thrive. That’s why we’re passionate about supporting the cause of children’s education and health. Our community has always shown up for our three children, and we would like to give that support back wherever possible.” TÖST has supported the Stratton Foundation, St. Jude’s Children’s Hospital, among other local and national organizations.
Chie Addington, Brook Addington’s wife and CAO at TÖST
Progress and innovation continue to define TÖST’s journey, and adapting to new technology is part of that promise. In 2024 they launched an AI-powered microsite, “TÖST Maker.” This creative tool crafts personalized toasts for any event imaginable. Users simply input details like the event, the guest of honor, and contextual information, and TOST Maker generates a memorable speech guaranteed to impress your guests.
Currently distributed in all 50 states and ten countries, TÖST’s trajectory shows no signs of slowing down. Their growth underscores a broader cultural shift towards mindful, inclusive consumption—one where everyone is invited to celebrate.
With new flavors on the horizon, continued innovation, and an unwavering commitment to community, TÖST is making space at the table for everyone, glass raised, buzz optional.
